The conference is organized in four sessions: Sustainability, Climate change, Consumers, and Market, Policy and Trade. The main topics covered by the Sustainability session concern the analysis of drivers for sustainability at industry and corporate level, such as the use of innovative production techniques, innovative products and packaging solutions in order to enhance marketing performance. This session will be complemented with a discussion on climate change issues that involve natural resources management, water and carbon foot print strategies, the impact on the geography of wine grape production.
Other two sessions are focused on market perspectives. These will include the analysis of new consumption patterns as well as differentiated policies and trade strategies. In this context relevant topics will be: green and territorial marketing, e-marketing, the supply chain management, the international and EU wine policy, institutional and corporate social responsibility.
English Language is the official language of the conference.
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